M-Commerce

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This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.

The rapid rise of m-commerce (or mobile commerc...

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E-book
epub
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116.00 £

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.

The rapid rise of m-commerce (or mobile commerc...

Read more

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  • Formats: epub
  • ISBN: 9780429946813
  • Publication Date: 4 Mar 2019
  • Publisher: Apple Academic Press
  • Product language: English
  • Drm Setting: DRM