Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

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In today''s wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
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In today''s wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
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  • Formats: epub
  • ISBN: 9781466566613
  • Publication Date: 19 Apr 2016
  • Publisher: CRC Press
  • Product language: English
  • Drm Setting: DRM