Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com

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This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making proce...

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This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making proce...

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  • Formats: pdf
  • ISBN: 9780133822397
  • Publication Date: 16 Jan 2014
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM