Management Innovation and Big Data

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Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications. The chapters of this book ...

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Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications. The chapters of this book ...

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  • Formats: epub
  • ISBN: 9789811992315
  • Publication Date: 20 Apr 2023
  • Publisher: Springer Nature Singapore
  • Product language: English
  • Drm Setting: DRM