Management of Alliance Networks
Effective management is crucial to the success of the inter-firm cooperation, and may reduce the risk that is inherently associated with these strategies. If cooperative strategy is to be successful, managers must have knowledge of factors that should be taken into consideration during formation and management of alliance networks. Therefore the main goal of this book is an understandable and simp...
Effective management is crucial to the success of the inter-firm cooperation, and may reduce the risk that is inherently associated with these strategies. If cooperative strategy is to be successful, managers must have knowledge of factors that should be taken into consideration during formation and management of alliance networks. Therefore the main goal of this book is an understandable and simp...
