Managing High-Tech Services Using a CRM Strategy

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As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for yo...

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As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for yo...

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  • Formats: pdf
  • ISBN: 9781420025323
  • Publication Date: 23 Dec 2002
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM