Managing the Authenticity of Narrative Brands
This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments. By examining case studies of popular series like Game of Thrones, Mass Effect and How I Met Your Mother, it argues that fan backlash often stems from a perceived loss of authenticity.
Through a branding perspec...
This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments. By examining case studies of popular series like Game of Thrones, Mass Effect and How I Met Your Mother, it argues that fan backlash often stems from a perceived loss of authenticity.
Through a branding perspec...
