Marketing Analytics

Marketing Analytics

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Kostelijk, Erik (Amsterdam University of Applied Sciences, Netherlands)Kostelijk, Erik (Amsterdam University of Applied Sciences, Netherlands), Carvalho de Mesquita, Jose Marcos

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis.

Each chapter contains a brief descripti...

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E-book
epub
Price
42.99 £
E-book
pdf
Price
42.99 £

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis.

Each chapter contains a brief descripti...

Read more
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  • Formats: epub
  • ISBN: 9781000481747
  • Publication Date: 1 Nov 2021
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM