Marketing by Contingency in the Time of COVID-19
Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic.
The Covid-19 pandemic became not only a health threat but also a business threat and challenge. Thi...
Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic.
The Covid-19 pandemic became not only a health threat but also a business threat and challenge. Thi...