Marketing Database Analytics

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Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.

Focusing specifically on quantitative marketing metrics, the bo...

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63.99 £

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.

Focusing specifically on quantitative marketing metrics, the bo...

Read more
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  • Formats: pdf
  • ISBN: 9781135125691
  • Publication Date: 6 Aug 2013
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM