Marketing Democracy

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This book examines mass marketing techniques in a political rather than economic context. The authors'' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in ...
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This book examines mass marketing techniques in a political rather than economic context. The authors'' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in ...
Read more
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  • Formats: pdf
  • ISBN: 9781351506861
  • Publication Date: 5 Jul 2017
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM