Marketing Fashion Third Edition

Available
0
StarStarStarStarStar
0Reviews

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

For this third edition, examples drawn from a broad range of fashion, texti...

Read more
E-book
epub
Price
38.00 £

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

For this third edition, examples drawn from a broad range of fashion, texti...

Read more
Follow the Author

Options

  • Formats: epub
  • ISBN: 9781529420333
  • Publication Date: 1 Aug 2024
  • Publisher: Quercus
  • Product language: English
  • Drm Setting: DRM