Marketing Graffiti

Available
0
StarStarStarStarStar
0Reviews
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing textbooks tackle the subject as a business function - i.e. how to "e;do"e; marketing in companies and other organizations. Marketing Graffiti shows how mar...
Read more
E-book
epub
Price
0.01 £
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing textbooks tackle the subject as a business function - i.e. how to "e;do"e; marketing in companies and other organizations. Marketing Graffiti shows how mar...
Read more
Follow the Author

Options

  • Formats: epub
  • ISBN: 9781317747109
  • Publication Date: 1 Dec 2017
  • Publisher: Taylor and Francis
  • Product language: English
  • Drm Setting: DRM