
Mass Customization and Footwear: Myth, Salvation or Reality?
Mass customization is an emerging paradigm gathering growing interest in many industrial fields. The EUROShoE project (financed by the EC) explored the applicability of and developed technologies for the adoption of such a paradigm in the footwear business. The research showed the benefits for shoe companies of switching to the new business models and heled develop many of the enabling technologie...
Mass customization is an emerging paradigm gathering growing interest in many industrial fields. The EUROShoE project (financed by the EC) explored the applicability of and developed technologies for the adoption of such a paradigm in the footwear business. The research showed the benefits for shoe companies of switching to the new business models and heled develop many of the enabling technologie...