Master ChatGPT: Build AI Assistants That Know Your Business

Most marketers I meet share two feelings about generative AI: curiosity and whiplash.  You scroll LinkedIn, see some cool AI cheerleader gushing about automating everything, or another CEO claiming to be an "e;AI first company"e; and those who "e;don't get it"e; should work somewhere else.You think, "e;I should be doing that."e; Five minutes later you open ChatGPT, type a question, and watch a flo...