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Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate.

A variety of methods are used to explore the videocassettes of...
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product_type_E-book
pdf
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49.50 £
Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate.

A variety of methods are used to explore the videocassettes of...
Read more
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  • Formats: pdf
  • ISBN: 9780313057229
  • Publication Date: 30 Mar 2003
  • Publisher: Bloomsbury Publishing (USA)
  • Product language: English
  • Drm Setting: DRM