Mobile Media and Applications, From Concept to Cash
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Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market!
Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical compete...
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E-book
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59.95 £
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market!
Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical compete...
Read more
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