Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel

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In her colorful insider''s account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Us...
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In her colorful insider''s account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Us...
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  • Formats: pdf
  • ISBN: 9781317464457
  • Publication Date: 20 May 2015
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM