Most Watched Matches
Most Watched Matches explores the history of sports through the lens of its most viewed events, revealing how these contests transcend mere games to become cultural phenomena. The book examines the social, political, and economic factors that contribute to the global appeal of events like the FIFA World Cup Final, the Super Bowl, and the Olympics. By analyzing the evolution of sports viewership fr...
Most Watched Matches explores the history of sports through the lens of its most viewed events, revealing how these contests transcend mere games to become cultural phenomena. The book examines the social, political, and economic factors that contribute to the global appeal of events like the FIFA World Cup Final, the Super Bowl, and the Olympics. By analyzing the evolution of sports viewership fr...
