Music Format Battles
Music Format Battles explores the high-stakes world of radio broadcasting, revealing the strategic decisions behind music format selection and marketing. Delving into the competition between formats like Top 40, country, and classic rock, the book highlights how stations strive to capture audience loyalty. It examines the reasons behind format flips, driven by economic pressures and demographic sh...
Music Format Battles explores the high-stakes world of radio broadcasting, revealing the strategic decisions behind music format selection and marketing. Delving into the competition between formats like Top 40, country, and classic rock, the book highlights how stations strive to capture audience loyalty. It examines the reasons behind format flips, driven by economic pressures and demographic sh...
