Net Words: Creating High-Impact Online Copy
A guide to creating copy that connects with customersand makes the sale
Advertising and promotion professionals have long known that, while bells and whistles may grab a customer''s attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for bus...
A guide to creating copy that connects with customersand makes the sale
Advertising and promotion professionals have long known that, while bells and whistles may grab a customer''s attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for bus...
