Network Radio Ratings, 1932-1953
Network radio from 1932 to 1953 was a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive reference work provides a fascinating account of broadcasting''s most colorful era, when four nationwide networks dominated American media as no concerted communications force ever had.
Introductory sections chro...
Network radio from 1932 to 1953 was a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive reference work provides a fascinating account of broadcasting''s most colorful era, when four nationwide networks dominated American media as no concerted communications force ever had.
Introductory sections chro...
