New Media, Campaigning and the 2008 Facebook Election

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Some political observers dubbed the 2008 presidential campaign as ''the Facebook Election''. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a ''grassroots-style'' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as ...

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Some political observers dubbed the 2008 presidential campaign as ''the Facebook Election''. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a ''grassroots-style'' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as ...

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  • Formats: pdf
  • ISBN: 9781317979401
  • Publication Date: 16 Dec 2013
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM