New Media for a New China

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New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system
  • Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)

  • Considers the position of Chin...

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New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system
  • Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)

  • Considers the position of Chin...

Read more
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  • Formats: pdf
  • ISBN: 9781444319125
  • Publication Date: 16 Mar 2010
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM