No Size Fits All
Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt?
It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups ...
Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt?
It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups ...
