Odd Business Names
Odd Business Names delves into the critical role of language in global branding and business management, highlighting how a company''s name can significantly impact its success. The book explores the high stakes involved when branding goes wrong, particularly due to linguistic translation errors or cultural insensitivity. Consider that a name resonating positively in one culture might be offensive...
Odd Business Names delves into the critical role of language in global branding and business management, highlighting how a company''s name can significantly impact its success. The book explores the high stakes involved when branding goes wrong, particularly due to linguistic translation errors or cultural insensitivity. Consider that a name resonating positively in one culture might be offensive...
