Omni-personal Luxury

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Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships ...

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pdf
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44.99 £

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships ...

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  • Formats: pdf
  • ISBN: 9783030857691
  • Publication Date: 2 Dec 2021
  • Publisher: Springer International Publishing
  • Product language: English
  • Drm Setting: DRM