Oprah Phenomenon
“Excellent essays” on a business empire, a cultural phenomenon, and the nature of the extraordinary bond between Oprah Winfrey and her fans (Journal of Social History).
Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, “Oprah” has become a brand representing a unique style of self-actualizing individualism. The cultural and economic...
“Excellent essays” on a business empire, a cultural phenomenon, and the nature of the extraordinary bond between Oprah Winfrey and her fans (Journal of Social History).
Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, “Oprah” has become a brand representing a unique style of self-actualizing individualism. The cultural and economic...