Packaging the Brand

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: ...
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product_type_E-book
epub
Price
31.66 £
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: ...
Read more
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  • Formats: epub
  • ISBN: 9781350034228
  • Publication Date: 7 Sept 2017
  • Publisher: Bloomsbury Publishing PLC
  • Drm Setting: DRM