Partner Marketing Playbook: How to Co-Market, Co-Sell, and Actually Win Together

Finally—a real-world guide to building partner programs that drive revenue, not just press releases.Most partner marketing books talk about "e;alignment"e; and "e;collaboration."e; But where's the ROI?The Partner Marketing Playbook is your no-fluff guide to creating programs that move the needle—whether you're leading alliances, building channel campaigns, or just trying to prove marketing's value...