PDMA Handbook of Innovation and New Product Development
Available
THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT
State-of-the-art overview of all aspects of new product development from start to finish
The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in em...
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E-book
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107.95 £ * Old Price 110.00 £
THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT
State-of-the-art overview of all aspects of new product development from start to finish
The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in em...
Read more