Pitch
This book is a light-hearted exploration of what Australia''s ''Mad Men'' and women get up to.
Its central character is Dan Atkins, Creative Director of advertising agency ADD, but the story revolves around something much more serious; a government pitch where the PM, threatened with defeat in the forthcoming election, needs a climate change campaign that buys his government essential green votes....
This book is a light-hearted exploration of what Australia''s ''Mad Men'' and women get up to.
Its central character is Dan Atkins, Creative Director of advertising agency ADD, but the story revolves around something much more serious; a government pitch where the PM, threatened with defeat in the forthcoming election, needs a climate change campaign that buys his government essential green votes....
