Place Brand Formation and Local Identities
This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods.
It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government off...
This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods.
It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government off...
