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How Nintendo reclaimed its spot at the top of one of the world''s most competitive industries

Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market wi...

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How Nintendo reclaimed its spot at the top of one of the world''s most competitive industries

Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market wi...

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  • Formats: pdf
  • ISBN: 9780470828915
  • Publication Date: 15 Feb 2011
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM