Pop Icons and Business Legends

A unique and fresh perspective on how to achieve business success based on the careers of modern history’s greatest pop figures.
 
Stroll through the past and discover the fusion of pop culture and business. From Walt Disney to Bill Gates, from Burt Bacharach to Howard Hughes, from Steven Spielberg to John D. Rockefeller, and from Col. Harland Sanders to Steve Jobs, this is the comprehensive study...