Popularity Illusion

Who doesn''t want to be more popular? Popularity expert Professor Mitch Prinstein shows that perhaps we should be careful what we wish for ...

Surely a person''s popularity, be it at school, work or on social media, is the best predictor of how happy and successful they will be? The truth is actually much more complex and is based on millennia of human evolution. In this impeccably researched and h...