Power of Logos
"Power of Logos" explores the captivating journey of fashion logos, from simple identifiers to potent status symbols, examining their profound impact on consumer behavior and brand loyalty. The book highlights how these seemingly small symbols command premium prices and signify membership in aspirational groups, delving into the psychological mechanisms that shape consumer perceptions and desires....
"Power of Logos" explores the captivating journey of fashion logos, from simple identifiers to potent status symbols, examining their profound impact on consumer behavior and brand loyalty. The book highlights how these seemingly small symbols command premium prices and signify membership in aspirational groups, delving into the psychological mechanisms that shape consumer perceptions and desires....
