Power of Surge
For CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event.
Based on over thirty years of experience leading major technology company transformations, the author outlines a strategic approach to marketing using the Power of SURGE—Strategy, Uni...
For CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event.
Based on over thirty years of experience leading major technology company transformations, the author outlines a strategic approach to marketing using the Power of SURGE—Strategy, Uni...
