Practical Guide to Comparative Advertising

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Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations...
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pdf
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78.95 £
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations...
Read more
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  • Formats: pdf
  • ISBN: 9780128093511
  • Publication Date: 22 Nov 2018
  • Publisher: Elsevier Science
  • Product language: English
  • Drm Setting: DRM