Practical Guide to CRM

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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
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pdf
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51.99 £
In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
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  • Formats: pdf
  • ISBN: 9781482280784
  • Publication Date: 5 Feb 2002
  • Publisher: CRC Press
  • Product language: English
  • Drm Setting: DRM