
Praxis of Product Design in Collaboration with Engineering
This book reveals how a generative design process capitalizes on understanding humans in context to deliver appropriate innovation. A repertoire of design actions and output allows designers to work dynamically in order to create a cascade of new ideas and insights. The Design Matrix, a visual team tool, provides a prescriptive and descriptive guide enabling a range of users to work through a prob...
This book reveals how a generative design process capitalizes on understanding humans in context to deliver appropriate innovation. A repertoire of design actions and output allows designers to work dynamically in order to create a cascade of new ideas and insights. The Design Matrix, a visual team tool, provides a prescriptive and descriptive guide enabling a range of users to work through a prob...
