Pre-Suasion
Brought to you by Penguin.
When it comes to persuasion, success can begin before you say a word.
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak...
Brought to you by Penguin.
When it comes to persuasion, success can begin before you say a word.
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak...
