Predictably Irrational

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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can''t? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn''t be? How do our expectations influence our actua...
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product_type_E-book
epub
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5.99 £ * Old Price 6.99 £
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can''t? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn''t be? How do our expectations influence our actua...
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  • Formats: epub
  • ISBN: 9780007319923
  • Publication Date: 6 Mar 2009
  • Publisher: HarperCollins Publishers
  • Product language: English
  • Drm Setting: DRM