Predicting and Changing Health Behaviour: Research and Practice with Social Cognition Models

This popular, established text has been expanded to include the most up-to-date research on social cognition models and health behaviours. This edition takes account of important developments in the field, and features:

Three completely new chapters on Self-determination Theory, Prototype-Willingness Model and Health Behaviour Change Techniques

Updated work on the health belief model, protection m...