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An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times, BMW, and Chipotle—that are using games to win over customers.

Today''s consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over ...

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95.97 £

An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times, BMW, and Chipotle—that are using games to win over customers.

Today''s consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over ...

Read more
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  • Formats: epub
  • ISBN: 9781647826161
  • Publication Date: 9 Sept 2025
  • Publisher: Harvard Business Review Press
  • Product language: English
  • Drm Setting: DRM