Protective Practices

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From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK''s biggest postwar producer and exporter of disposable rubber condoms. A first-mover and innovator, the company''s continuous product development and strong brands (including Durex) allowed it to dominate supply to the retail trade and family planning clinics, leading...

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From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK''s biggest postwar producer and exporter of disposable rubber condoms. A first-mover and innovator, the company''s continuous product development and strong brands (including Durex) allowed it to dominate supply to the retail trade and family planning clinics, leading...

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  • Formats: pdf
  • ISBN: 9780228004264
  • Publication Date: 23 Sept 2020
  • Publisher: McGill-Queen's University Press
  • Product language: English
  • Drm Setting: DRM