Public Relations, Cooperation, and Justice
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Modern approaches to public relations cluster into three camps along a continuum:
- conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;
- redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and
- forms of self-interested cooperation, e.g. fully functioning society theory.
Public Relations, Cooperation, and Justi...
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Modern approaches to public relations cluster into three camps along a continuum:
- conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;
- redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and
- forms of self-interested cooperation, e.g. fully functioning society theory.
Public Relations, Cooperation, and Justi...
Read more
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