
Qualitative Analysis Using NVivo
Software is cut and dried – every button you press has a predictable effect – but qualitative analysis is open ended and unfolds in unpredictable ways. This contradiction is best resolved by separating analytic strategies – what you plan to do – from software tactics – how you plan to do it. Expert NVivo users have unconsciously learned to do this. The Five-Level QDA® method unpacks the process so...
Software is cut and dried – every button you press has a predictable effect – but qualitative analysis is open ended and unfolds in unpredictable ways. This contradiction is best resolved by separating analytic strategies – what you plan to do – from software tactics – how you plan to do it. Expert NVivo users have unconsciously learned to do this. The Five-Level QDA® method unpacks the process so...