&quote;Ask the Man Who Owns One&quote;

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A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company''s image became so firmly established, in fact, t...

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A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company''s image became so firmly established, in fact, t...

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  • Formats: pdf
  • ISBN: 9780786456611
  • Publication Date: 10 Jan 2014
  • Publisher: McFarland & Company, Inc., Publishers
  • Product language: English
  • Drm Setting: DRM