Radio Programming: Tactics and Strategy
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today''s modern, competitive environment.
Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies tha...
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today''s modern, competitive environment.
Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies tha...
